Organic Grapefruit Juice

 

In this project I created a packaging design for an organic grapefruit juice. For this design I really wanted to push the boundaries of conventional packaging design. I created a blocky typeface that evokes the look of cut fruit. I played with vertical type that would interact with each other as the bottle is turned, to create a fun kaleidoscope effect.

On the inside of the bottle I placed a thin interlocking fruit wedge icon that would relate to the existing wire on the top of the bottle.

For the colors in this design I used a combination of pink and orange spray paint, to match the colors of an actual grapefruit.

 

BRONZE STUDENT ADDY AWARD